Use Case Studies to Build Credibility

How can customers trust your solution to their needs?

LiquidWeb is a mid sized web hosting firm that offers cloud, dedicated, reseller, virtual private server (VPS), and WordPress server packages. They host clients such as Home Depot, National Geographic, Porsche, and Symantec.

LiquidWeb needed to build customer trust in their managed server hosting and manged WordPress hosting.

 

 

 

Solution

We realized that they needed better case studies to build customer trust in LiquidWeb. Case study videos and case study pages help customers to develop trust in your solution to their needs.

Case studies are persuasive: Having your customers explain why your product works is powerful. Video is a direct and persuasive medium; viewers retain 95% of your message when they watch it in a video, and only 10% when reading it in text.

They’re engaging: Your target audience is more likely to watch a short video case study than to read a text version of it.

 

 

Result

We produced video case studies and written case studies. LiquidWeb clients were happy to do the interviews for the case studies. Clients praised LiquidWeb’s quick response, expert technical support and ability to keeping client web sites running 24/7. 

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